Mercia Asset Management - in conversation with Dr Mark Payton (CEO) - January 2026

Equity Development’s Financials Analyst, Paul Bryant, sits down with Dr Mark Payton to get under the bonnet of Mercia Asset Management’s unique business model, its differentiators, growth opportunities and strategy. Watch the full interview, divided into chapters as below. Research on Mercia AM's shares is freely accessible at this link: https://www.equitydevelopment.co.uk/research/tag/mercia-asset-management Timestamps 0:00:00 Introduction 0:00:28 Mercia's business model and differentiators 0:03:05 Types of finance Mercia provides: VC, PE, Debt, Property Finance, future products 0:07:58 Growth prospects and sources of capital 0:11:13 Implications of the UK budget: British Business Bank, EIS, VCTs 0:16:03 Mercia 27 strategy to drive shareholder returns: direct investments, fund management, profitability 0:18:33 Direct Investments - mispriced or not? Unlocking value for shareholders 0:26:30 History of acquisition success and potential for a 'real assets' acquisition 0:30:01 Useful metrics for shareholders to track Mercia's success